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IMRG research reveals Christmas Shopping is set to grow strongly, their report highlighted some key points
“68% of shoppers [surveyed] said they are more likely to shop online for Christmas presents this year”
“… with 77% of shoppers planning to carry out about half or more of their Christmas shopping online (in 2007 it was 56%) ”
Out of the 2 million people surveyed, “86% of shoppers will research Christmas shopping options before buying in-store”
“59% stated they plan to research gift options in-store before buying online”
“the research also reveals that 58% of respondents are looking to commence their Christmas shopping earlier this year, to spread the cost, citing the economic slowdown as the main reason”
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