Damon Segal - The Internet Marketing Specialist

Damon Segal has been marketing for over 20 years. Since 1996 Damon has been focused on internet marketing and the broad spectrum that encompasses from search engine optimisation and pay per click to affiliate marketing and social media optimisation. Professional speaker, author, and consultant Damon continues to push the boundries of online marketing on a daily basis. This is a collection of short ideas and findings.

Monday 24 November 2008

I like this...

Reality is the leading cause of stress amongst those in touch with it.
- Jane Wagner

Thursday 20 November 2008

Realbusiness have published article

http://www.realbusiness.co.uk/news/how-to/5475156/how-to-manage-marketing-in-a-downturn.thtml#comments

Business networking at its best in London this Christmas

I'm sure you know it’s the quality of the network, not the quantity, that counts.

The Executives Association of Great Britain is one of the oldest networking organisations in the UK and can trace its roots back to 1929. The Association has met monthly for nearly 80 years. Meetings take place at the prestigious Dorchester Hotel on Park Lane under the motto "Creating Business" and have generated tens of millions of pounds in business for members. This Christmas the Association is extending an invitation to all businesses in London and across the UK.

Damon Segal, CEO of AGI the association’s Marketing Director, says: “'After five years as a member, I have taken a position on the board to get the message out to a wider audience. In these times it is more important than ever for real businesses to pull together and network with other good quality businesses.
“There are so many networking groups available nowadays that it is all too easy to fall into a group filled with sales-oriented members who are not in senior positions with established businesses. As its name suggests, the Executives Association is just that; our members range from owners and directors to entrepreneurs and senior management.
“We believe that spending time over fine food, a glass or two of wine and finishing off with a focused hour of networking can produce results that will help bolster any business. The Christmas gathering is the crowning event in the Executives Association’s calendar and we want to maximise our attendance with new faces."

Rhidian Jones, MD of leading telemarketing firm Route 2 Market, says: "The Executives Association has been a great support to my business both in comradeship and contracts. Christmas is always great fun and I am always willing to ‘suffer’ a business lunch at the Dorchester. I'll definitely bring some clients to this event as it’s a great way to thank them for their business."

The Executives Association of Great Britain’s Christmas Luncheon will be held on Thursday 11th December. An optional bonus for guests and members is the hour of networking from 10:45am to 11:45am followed by a drinks reception with festive music by The Reading Band of The Salvation Army and then lunch with entertainment. It's a great way to get a feel for the Association and at just £90 + vat a head it won't break the bank. Tables are also available, so why not treat customers or staff.

About the Executives Association of Great Britain

Meeting monthly in London for lunch and networking at the Dorchester Hotel, we always have a top class speaker and members can entertain clients and seek out business opportunities. This year will see the introduction of more events, including more casual evening receptions and social activities.

The Executives Association of Great Britain is a member of the International Executives Association under the Transatlantic division. Within the International Executives Association there are some 110 Executives Associations in the USA, Canada, United Kingdom, Switzerland and South Africa representing over 5000 corporate members.

If you want to be a guest at any of our events you should contact

Jo Gideon, Director of Operations
Email: jo@eagb.biz or Call: 07957 151787
http://www.eagb.biz

Saturday 15 November 2008

How to manage marketing in a downturn economy

Why should we keep marketing if no one is buying anything?

Read the answers on my latest article: Launchlab.co.uk

Wednesday 12 November 2008

WORLD INTERNET USAGE AND POPULATION STATISTICS

World Regions Population( 2008 Est.) Internet Usage,Latest Data % Population( Penetration) Usage% of World
Africa 955,206,348 51,065,630 5.3% 3.5%
Asia 3,776,181,949 578,538,257 15.3% 37.5%
Europe 800,401,065 384,633,765 48.1% 26.3%
Middle East 197,090,443 41,939,200 21.3% 2.9%
North America 337,167,248 248,241,969 73.6% 17.0%
Latin America/Caribbean 576,091,673 139,009,209 24.1% 9.5%
Oceania/Australia 33,981,562 20,204,331 59.5% 1.4%
World Total 6,676,120,288 1,463,632,361 21.9% 100.0%

As you can see from the above information Europe, North America and Oceana/Australia have a significant reach based on usage figures. The United Kingdom shows that over 68% of the population are internet users (41,817,847 Internet users in June/08, 68.6 % penetration, per Nielsen Net//, 14,361,816 broadband subscribers as of June/07, per OECD, 23.6% p.r.)


Saturday 25 October 2008

Christmas Shopping is set to grow strongly - 13/10/2008

IMRG research reveals Christmas Shopping is set to grow strongly, their report highlighted some key points

“68% of shoppers [surveyed] said they are more likely to shop online for Christmas presents this year”

“… with 77% of shoppers planning to carry out about half or more of their Christmas shopping online (in 2007 it was 56%) ”

Out of the 2 million people surveyed, “86% of shoppers will research Christmas shopping options before buying in-store”

“59% stated they plan to research gift options in-store before buying online”

“the research also reveals that 58% of respondents are looking to commence their Christmas shopping earlier this year, to spread the cost, citing the economic slowdown as the main reason”

An old Podcast, Conversations that Count

In this podcast Damon Segal, Managing Director or (AGI) Action Graphic International, a full service branding agency with a specialist area in website development and marketing. Damon has been working with the internet since 1995 and talks with Rob Brown about the importance of internet/digital marketing and its position in the new marketing world.

Wednesday, 7 May 2008
CTC - Rob Brown & Damon Segal

http://www.gmnhome.com/podcasts/Podcast/Entries/2008/5/7_CTC_-_Rob_Brown_%26_Damon_Segal.html

UK vs USA Internet Access

UK - 60,943,912 population ('08) - Country Area: 244,140 sq km

Capital city: London - population 7,554,236 ('07)

UK Stats vs USA for Internet Access

UK

41,817,847 Internet users in June/08, 68.6 % penetration, per Nielsen Net//.

14,361,816 broadband subscribers as of June/07, per OECD, 23.6% p.r.


USA

US - Population: 303,824,646 - Area: 9,629,047 sq km (3,717,812.82 sq miles)

Capital City: Washington D.C. - population 544,345 ('07)

220,141,969 Internet users as of June/08, 72.5% penetration, Nielsen//NR.

64,614,000 Internet broadband connections as of Dec./06, per FCC-CTIA.

Wednesday 22 October 2008

Google Finance

Here is a Google treat for the times http://finance.google.co.uk/finance

Google USA current hot trends for searching

See the current hot 100 search terms based on US searching http://www.google.com/trends/hottrends

This one shows you traffic trends for specific sites http://trends.google.com/websites?q=wikipedia.org

Check out the result for mysapce.com, linkedin.com and facebook.com makes for an interesting read!


Tuesday 21 October 2008

Keep up to date with social media

Http://www.socialmedian.com is a great news site for all things social media

-- Post From My iPhone

Friday 17 October 2008

SMO the new craze

AGI now has a full social media optimisation service. From Facebook, to managed blogs and online press releases to social bookmarking. Take a look http://www.designerlondon.co.uk/page/SMO-Social-Media-Optimisation

Google alerts help manage your brand reputation

http://www.google.com/alerts/

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. It is like a modern day press cutting service, you simply enter your search phrase and Google emails you any new posts that appear,