Damon Segal - The Internet Marketing Specialist

Damon Segal has been marketing for over 20 years. Since 1996 Damon has been focused on internet marketing and the broad spectrum that encompasses from search engine optimisation and pay per click to affiliate marketing and social media optimisation. Professional speaker, author, and consultant Damon continues to push the boundries of online marketing on a daily basis. This is a collection of short ideas and findings.

Saturday 25 October 2008

Christmas Shopping is set to grow strongly - 13/10/2008

IMRG research reveals Christmas Shopping is set to grow strongly, their report highlighted some key points

“68% of shoppers [surveyed] said they are more likely to shop online for Christmas presents this year”

“… with 77% of shoppers planning to carry out about half or more of their Christmas shopping online (in 2007 it was 56%) ”

Out of the 2 million people surveyed, “86% of shoppers will research Christmas shopping options before buying in-store”

“59% stated they plan to research gift options in-store before buying online”

“the research also reveals that 58% of respondents are looking to commence their Christmas shopping earlier this year, to spread the cost, citing the economic slowdown as the main reason”

An old Podcast, Conversations that Count

In this podcast Damon Segal, Managing Director or (AGI) Action Graphic International, a full service branding agency with a specialist area in website development and marketing. Damon has been working with the internet since 1995 and talks with Rob Brown about the importance of internet/digital marketing and its position in the new marketing world.

Wednesday, 7 May 2008
CTC - Rob Brown & Damon Segal

http://www.gmnhome.com/podcasts/Podcast/Entries/2008/5/7_CTC_-_Rob_Brown_%26_Damon_Segal.html

UK vs USA Internet Access

UK - 60,943,912 population ('08) - Country Area: 244,140 sq km

Capital city: London - population 7,554,236 ('07)

UK Stats vs USA for Internet Access

UK

41,817,847 Internet users in June/08, 68.6 % penetration, per Nielsen Net//.

14,361,816 broadband subscribers as of June/07, per OECD, 23.6% p.r.


USA

US - Population: 303,824,646 - Area: 9,629,047 sq km (3,717,812.82 sq miles)

Capital City: Washington D.C. - population 544,345 ('07)

220,141,969 Internet users as of June/08, 72.5% penetration, Nielsen//NR.

64,614,000 Internet broadband connections as of Dec./06, per FCC-CTIA.

Wednesday 22 October 2008

Google Finance

Here is a Google treat for the times http://finance.google.co.uk/finance

Google USA current hot trends for searching

See the current hot 100 search terms based on US searching http://www.google.com/trends/hottrends

This one shows you traffic trends for specific sites http://trends.google.com/websites?q=wikipedia.org

Check out the result for mysapce.com, linkedin.com and facebook.com makes for an interesting read!


Tuesday 21 October 2008

Keep up to date with social media

Http://www.socialmedian.com is a great news site for all things social media

-- Post From My iPhone

Friday 17 October 2008

SMO the new craze

AGI now has a full social media optimisation service. From Facebook, to managed blogs and online press releases to social bookmarking. Take a look http://www.designerlondon.co.uk/page/SMO-Social-Media-Optimisation

Google alerts help manage your brand reputation

http://www.google.com/alerts/

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. It is like a modern day press cutting service, you simply enter your search phrase and Google emails you any new posts that appear,