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Google says 'You want your ads to be successful. To measure that success, you use click and conversion tracking to gain insight into user behavior on your pages. If users are reaching your pages, but you aren't getting the conversion results you want, what do you do? It's time to make improvements to your site. Website Optimizer can help.
Website Optimizer allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions. You choose what parts of a page you'd like to test -- headline, image, promo text - and we'll run an experiment on a portion of your site traffic to determine which content on your site users respond to best. When we've collected enough data, we'll provide you with reliable reports and a suggested course of action in order to optimize your site for maximum business results'
We are using this facility and recommend you do too!
1 comment:
Interesting post. We used this to a degree in beta stage.
It can be quite effective however, you need to ensure you are testing worthwhile elements and you make the tests 'true'
MVT is a great way to improve conversion which in turn makes all online efforts more effective and in turn efficient
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